When a woman is expecting, she gets unexpected cravings, and everything begins to resemble fooood.

Idea: On Mother's Day, Burger King let expectant moms curb cravings by uploading photos of things that looked like food.

Role: Helped my team create an online campaign to boost engagement on Burger King India’s Instagram.

The Pre-launch post:

The Launch post:

The Mother’s Day carousel post:

Agency: Famous Innovations