When a woman is expecting, she gets unexpected cravings, and everything begins to resemble fooood.

Idea: On Mother's Day, Burger King offered a tasty surprise to help satisfy these sudden urges.

Execution: My team and I crafted an idea that allowed soon-to-be mothers to satisfy their hunger by simply uploading pictures of things that resembled food to them.

For this campaign, I was the the lead copywriter.

The Pre-launch post:

The Launch post:

The Mother’s Day carousel post:

Agency: Famous Innovations