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OMKCAR SHETHE

Senior Copywriter / Content Writer

  • Thought of the day
  • Work
  • UX Copy
  • About

Tinder knows that sparks fly when Zing meets Zang!
So, my team and I launched #SwipeStories. – celebrating the thrill of online dating with real-life tales turned into awesome videos and billboards. Because love stories aren't just written, they're swiped!

Role: Wrote scripts for campaign videos and copy for out-of-home ads.

Video Commercials:

Social Media posts and Billboards:

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Agency: Leo Burnett India
Creative team:
Omkcar Shethe, Mihul Bhatt, Geo Joseph, Yogesh Sakpal,
Aakash Jayan.

P.S. I said “please” in every AI prompt while doing all the work.