I collaborated with the creative team at Gale Partners to help their client, Bomb Pop, the iconic ice pop, establish a presence in Bayside High School, a role-playing game on Roblox. With over 47 million daily users, 67% of whom are under 16, Roblox was the ideal platform to connect with a younger audience.

My role involved scripting and conceptualizing ideas to promote summer camp with Bomb Pop, focusing on delivering a fun and immersive experience for tweens (almost teens).

Also, planned and scripted comprehensive content for Bomb Pop's social media to engage its diverse audience and build a strong, interactive community.