Who doesn't like to spend a good time with their friends? But this weekend vibe is ruined when your favorite hangout location runs out of tables.
Insight: I believe that no table is small to share if there are enough chairs.
Idea: On a day as iconic as Saint Patrick's Day, which is all about celebrating together, my team and I, along with our client Jameson Irish Whiskey, launched an initiative called #ShareYourTable.
Role: Helped plan the campaign video and write influencer scripts to promote it.
Launch Video:
Activation:
This campaign was also launched with influencers, who were able to demonstrate the act of sharing a table by simply lighting the symbolic J of Jameson Irish Whiskey.
Agency:
Famous Innovations