OMKCAR SHETHE
Senior Copywriter / Content Writer
Hello, Ladies!
Frustrated with your pockets' limited storage capacity?
Well…that’s not a coincidence.
Insight: When I noticed that women's jeans had shorter pockets,
I searched into it further and discovered that they were indeed 48% shorter pockets than men's jeans, almost as if they were tailored to carry lower income.
Idea: My team and I took advantage of denim's rebellious nature and turned the missing pocket gap into a symbol for equal pay with #EqualPockets.
Role: Developed the core insight for the campaign and helped craft the copy to bring it to life.
Creative team:
Omkcar Shethe, Hitarthy Shah, Vaishnavi Rai,
Rohit Wani, Patrik Lenhart, Marco Lemcke, Maximilian Müller,
Alice Rotelli, Sirena Grace Martinelli.
Press:
Fizzy Mag, Interview.de, Brandingmag, Marketing Directo, Wuv.de, Seiler's Werbeblog.
Agency: DDB Berlin